Tips For Choosing the Right Domain
In the hi-tech world of
e-Business (internet business) SEO,
first impressions matter enormously. In fact, your website has only a few
seconds to make an impression or catch a searcher’s interest and persuade them
to visit your site. That’s why it is crucially important to choose the right
domain name.
What is a Domain Name?
A domain name is your unique
e-Business address online. It is one of the major factors in the success of any
startup e-Business venture as well a major deciding element of the success on
any e-Business e-Marketing (Internet
marketing) and SEO
campaign.
What are its Importance?
It distinguishes your e-Business
from others on the Internet. It allows internet users to quickly and easily
find your website.
As your e-Business’ web identity
relies upon on your domain name, registering it for your website will provide
the proper impetus to properly illustrate and provide a positive word-picture
of your e-Business’ products and services and start and boost your online
presence on SERPs as
well as improve the chances for brand recall among online users.
Furthermore, choosing the right
one also advantageously provides your website positive first impressions,
enhances your site’s clickability, increases your chance to be highly ranked in
major SERPs and increases flow of traffic and makes your site search
engine-friendly and user-friendly.
Useful Tips in Choosing the
Right Domain:
Choose right
domain
As the right domain name
is extremely important in an eBusiness’ SEO and Internet marketing campaign, it
is important to learn some useful tips in choosing it right (though a search engine optimization
company does have search engine optimization packages, that include one of its
SEO services the providing of a right domain name for your website).
1. Come up with Top 5
Keywords
List down the top 5 keywords
that best depict your chosen website.
2. Set up a Proper
Keyword Research
Investigate, figure out and
analyze the amount of traffic, competition and commercial viability of your
chosen keywords. Ensure that you understand the amount of competition that you
are up against in picking your niche and keywords.
3. Create a Unique
Domain Name
Remember that first impression
matters online and making a big first impression that can easily capture the
attention of searchers can increase your site’s potential to be clicked (clicked-through rates),
so it is important to make it unique for it will distinguish your domain from
others on the web.
4. Choose a Domain
that’s Brandable
Make sure that you select the
right one that is easily remembered and easily recalled. Remember that
advertising your domain and your its SERP’s presence greatly depends on the
ease with which the domain can be remembered or recalled.
5. Choose a Domain
that is Easy To Type and Spell
Make sure that it does not
require considerable attention to type correctly, due to spelling, length or
the use of un-memorable words or sounds so that you will not lose any of your
site’s branding and marketing value.
